Guy Laroche

The company embarked on a prestigious journey into the realm of perfumery with the iconic "Fidji for Women" in 1966, a fragrance that would become legendary in its own right. Following this fragrant triumph, the brand introduced its inaugural men's scent in 1972, the distinguished "Drakkar," which later paved the way for the even more triumphant "Drakkar Noir" in 1982, a fragrance that exuded opulence and timeless allure.